Client: Charlotte Hornets
Agency/Prod. Co.: Mark Stepp / UpperCut Media
Project: Refresh motion identity for Sony’s AFFIRM FILMS

Quick Facts

Role: Concept, Design, 3D Animation, Compositing

Deliverable: Full graphics package in 4K ProRes 4444

The Challenge

AFFIRM FILMS needed a refreshed animated logo that felt cinematic and recognizable while still fitting inside Sony’s established brand system. The sequence had to open with the Sony logo, move through the classic Columbia Pictures clouds, and then reveal AFFIRM FILMS — all while feeling true to the long standing brand – a studio known for stories of faith, courage, and hope. It was a narrow creative path: respect the legacy, but make it feel uplifting and new.

What We Did

• Collaborated closely with Rich Peluso and the team at Sony Pictures to stay on-brand and get every detail in line with the brand rules.
• Reimagined the AFFIRM FILMS logo in 3D with careful attention to lighting, material, and weight – the final typography needed to land matched to the legacy logo.
• Designed a motion sequence that flows naturally from the Sony and Columbia clouds elements while bring new cinematic visuals to the project.
• Built the animation to feel both modern and timeless.
• Handled modeling, lighting, animation, and final compositing.